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Dove Beauty Regime Prevents Zebra Stripes
Dove launched a television advert in the UK promoting “Dove Invisible”, showing a blind woman talking through her beauty regime. “I love getting ready to go out with my friends. Gives me a chance to...
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Dove Onslaught from Beauty Industry
Dove continues the Campaign for Real Beauty with a new video, Onslaught, showing the media messages that will bombard young girls as they make their way to womanhood. The 2 minute video is a follow up...
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Dove Boy Calls Amy
Another viral video from the Dove Self Esteem fund features a young boy courting a girl called Amy. He rides up to Amy’s house and calls her name time and time again. But there’s no show. Amy can name...
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Unilever Hypocrisy Exposed
Unilever’s viral campaign for Dove, Onslaught, has unleashed a growing number of critiques of the international company’s exploitation of sexism to sell men’s products such as Axe (Lynx). Rye Clifton,...
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Foster Farms Chicken in Transformation Spoof
Foster Farms present a spoof of the Dove Evolution commercial with “Transformation”. A rough and tumble chicken arrives at a studio to be made up and digitally manipulated into an image on a billboard,...
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Greenpeace Onslaught challenges Dove Impact on Rainforest
Greenpeace has launched a parody of the Dove Onslaught campaign with a critique of Unilever’s purchase of palm oil from suppliers who are damaging rainforests in Indoenesia. Greenpeace is calling on...
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Dove Men Care Manthem
Unilever is promoting Dove Men+Care with “Manthem”, a television commercial which debuted during the first half of the 2010 Super Bowl. The 45 second music video, set to the William Tell Overture,...
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Dove Body Language
Unilever has launched “Dove Body Language”, the new advertising campaign promoting Dove beauty products. Centred on Facebook, the campaign invites fans to visit the Dove School of Body Language to...
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Dove Thought Before Action
Dove in Canada has been mucking with the minds of art directors, graphic designers and photo retouchers with “Thought Before Action”, a campaign featuring the Beautify Photoshop action. The action was...
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Dove Real Beauty Sketches
Dove recently conducted a social experiment to prove that women are more beautiful than they think, as part of its continuing focus on “real” beauty in its advertising. FBI-trained forensic sketch...
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Dove Camera Shy
Dove’s “Hide and seek” commercial, winner of a Gold Film Lion at Cannes International Festival of Creativity, focuses on the insight that most women lack confidence in front of cameras and try to hide...
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The Dove Carbon Paper Ad
The Dove Self Esteem Project has been working for several years on promoting women’s self esteem and demystifying the beauty myth. Recently, this mission was extended to children. According to the...
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Dove Beauty Patches for a State of Mind
Dove’s new beauty campaign, “Dove Patches”, promotes the concept that beauty is a state of mind. Following on from Dove’s Real Beauty Sketches and Camera Shy video campaigns the Dove: Patches campaign...
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Dove Love Your Curls
Dove Hair has launched “Love Your Curls”, an advertising campaign encouraging women to celebrate, love and take pride in their curly hair. The film at the centre of the campaign weaves together stories...
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Dove Inner Thoughts
Dove France and Ogilvy & Mather Paris have created launched “Mes Pensées” (“Inner Thoughts”), a film released to coincide with March 8th, International Women’s Day. The film sees women eavesdrop on...
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Dove Choose Beautiful
Unilever is asking women if they would describe themselves as beautiful or average in Dove Choose Beautiful, a popular online video filmed in San Francisco, Shanghai, Delhi, London and Sao Paulo. The...
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Dove Dads for Real Strength
Dove Men+Care has launched Dove Dads for Real Strength, a campaign timed to coincide with the 2015 Super Bowl, celebrating an evolved vision of masculinity. The ‘Real Strength’ campaign celebrates the...
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Dove Men Care First Fatherhood Moments
Dove Men+Care is running “First Fatherhood Moments”, a Father’s Day campaign celebrating the emotion, strength and happiness dads openly express upon learning they are going to become a father....
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Dove Men Care Scrum Together
Dove’s support for the four home rugby unions in the 2015 Rugby World Cup is promoted with “Scrum Together”, a commercial inspired by Rudyard Kipling poem “If”. The Dove Men Care Scrum Together TV...
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Dove Girls Searching
Dove is running a new self-esteem advertising campaign focused on the online searches of teenage girls. Developed for the Australian market, the campaign includes two television commercials...
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